Digital Marketing

Successfully Tell Your Sustainable Brand Story With Better Data
Sustainability was not always a big growth driver for CPG products. Often, these niche products were relegated to the top shelf and commanded a premium for a microsegment of customers with limited sales. Brand managers were asking questions: Is it worth pursuing a sustainable product? Will it generate enough revenue for the brand or as a new product?
Colgate-Palmolive’s Cherie Leonard Exploring Retail Media ROI at Consumer Goods Sales & Marketing Summit
Cherie Leonard, senior director of North America Insights at Colgate-Palmolive, will share her observations surrounding the growth of retail media and how they’re navigating common challenges at the 2023 Consumer Goods Sales & Marketing Summit.

Tech Transformation Video: Evolving Personalization With Kellogg’s Manish Sharma

Learn from Manish Sharma, VP of omni and e-commerce for Kellogg Company, about how they define personalization, and how the transformation from e-commerce to omni-commerce is driving holistic success of their businesses.
Under Armour Launches Its 1st Loyalty and Rewards Program

Under Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love.
Shiseido Draws Up First-Party Data Strategy

Shiseido is laying the groundwork for a more comprehensive consumer analytics strategy, looking to cultivate a better-connected and personalized digital experience across its brand portfolio.
Maybelline Taps Microsoft Teams to Bring Virtual Makeup Looks to Life at Work

Maybelline New York is collaborating to integrate virtual makeup capabilities into Microsoft Teams.
Hero Cosmetics’ Aaron Mizrahi Analyzing Retail Media ROI Challenges at 2023 Consumer Goods Sales & Marketing Summit

Aaron Mizrahi, director of Amazon at Hero Cosmetics, will share insights at the 2023 Consumer Goods Sales & Marketing Summit about CPGs can redefine how they work with their retail partners.
Kraft Heinz's Claussen Pickles Enters Beverages With April Fool's Joke Turned Reality

The company is partnering with the Spritz Society to launch a pickle-flavored cocktail.
Blue Diamond Growers’ Sarb Dhanjal Talking Insights-Driving Innovation at 2023 Consumer Goods Sales & Marketing Summit

Sarb Dhanjal, senior director, consumer insights, business analytics, and consumer advocacy at Blue Diamond Growers, will take to the stage at the 2023 Consumer Goods Sales & Marketing Summit to share how the company is developing a common language as part of its innovation transformation.
Utz Brands Taps Jennifer Bentz for Marketing and Insights Role

Utz Brands has appointed former Clif Bar exec Jennifer Bentz its new executive vice president of insights, innovation and marketing services.

Successfully Tell Your Sustainable Brand Story With Better Data

Colgate-Palmolive’s Cherie Leonard Exploring Retail Media ROI at Consumer Goods Sales & Marketing Summit

Tech Transformation Video: Evolving Personalization With Kellogg’s Manish Sharma

Under Armour Launches Its 1st Loyalty and Rewards Program

Shiseido Draws Up First-Party Data Strategy

Maybelline Taps Microsoft Teams to Bring Virtual Makeup Looks to Life at Work

Hero Cosmetics’ Aaron Mizrahi Analyzing Retail Media ROI Challenges at 2023 Consumer Goods Sales & Marketing Summit

Kraft Heinz's Claussen Pickles Enters Beverages With April Fool's Joke Turned Reality

Blue Diamond Growers’ Sarb Dhanjal Talking Insights-Driving Innovation at 2023 Consumer Goods Sales & Marketing Summit

Utz Brands Taps Jennifer Bentz for Marketing and Insights Role