Digital Marketing

A changing and challenging consumer goods landscape is driving Accenture's focus on software to supplement its industry offerings and to better serve consumer packaged goods (CPG) clients. Here, Senior Executive Jim Coleman explains how the company's recent acquisition of CAS builds on that intent.

More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.

Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

Heineken launches The Entrance, a new global brand campaign.

ConAgra Foods launches first blogger-hosted virtual cooking school in partnership with popular online community, 'The Motherhood'.

With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

The Pepsi Refresh Project is expected to fund twice as many ideas to move communities forward in 2011.

Alice.com rolls out Facebook Storefronts to its more than 350 CPG manufacturer customers including Annies Homegrown, Summit Brands and Replenish.