Cause Marketing/ Community Programs

For the seventh year in a row, Cheerios is offering 5 million books free inside cereal boxes.

The site launched in August and has seen its membership rise to more than 17,000 people.

The combined investments are expected to create thousands of new jobs in China, where PepsiCo and its bottling partners already directly employ more than 22,000 people.

In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.

The new line of frozen meals priced around $1.50, will be endorsed by country music artist and mother of two, Lee Ann Womack.

During Breast Cancer Awareness Month, many iconic Hershey's brands are featuring pink packaging.

Combined with the USO and country music duo, Vault delivers holiday greetings to the U.S. military worldwide.

How consumer goods companies are transforming packaging, products and marketing efforts in support of the cause during the month of October.