Marketing Tactics

The Ironman Fragrance Collection features an eau de toilette spray, after shave conditioner and anti-perspirant.

Two new interactive Web sites emphasize Pepsi's efforts in environmental sustainability and encourage consumers to become more environmentally responsible.

Executives from leading consumer goods firms unite to discuss and share best practices forcultivating innovation through people, process and technology.

New products expected to provide 40 percent of the fiber daily value and deliver heart and digestive health benefits.

The partnership with Univision will air sponsored vignettes with cooking and nutrition tips.

Procter & Gamble seeks to protect its plastic coffee container design.

Despite a challenged economy, Coca-Cola and other consumer goods brands make a good showing on an annual list of The Best Global Brands.

The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can.