Marketing Tactics

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance.

In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, CGT recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation.

A new contest from Pepperidge Farm aims to inspire America's youth to lead an active lifestyle.

P&G redesigns the Pampers Web site to inspire parents to connect to one another and houses the new Pampers parenting network.

Dreyer's implemented a marketing operations management solution that resulted in an annual savings of more than $3 million.

Consumer goods (CG) marketers have used Management Science Associates (MSA) to develop and maintain databases integrating their marketing and sales information for more than 40 years.

The online population is expected to double in four to five years from one billion to two billion users, forcing consumer goods companies to change the way they communicate with consumers or risk losing relevance. Find out how one industry leader, Dell, is tapping into online communities to better engage and connect with their consumers.