Marketing Tactics

Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing
The company is tapping into cleaning content to not only target a demographic that has been historically underserved in the household cleaning and laundry sector, said Unilever, but also to convert engagement into purchases.
How Colgate-Palmolive Is Bridging Gaps in the Complicated Retail Media Landscape
Vivek Rastogi, senior director, global digital commerce, Colgate-Palmolive says it’s the relationship pivot between CPGs and retailers that’s introducing complexities into the retail media landscape.

Extending Retail Media Strategies to Maximize Success

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.
All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions

While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible.
Halfday Jumps On Gopuff’s New Ads Platform

The beverage market is a crowded place, and emerging brand Halfday is getting more serious about conversions.
Unilever Joins as Early Partner of Sam’s Club Mobile Checkout Retail Media Offering

Unilever is expanding its access to Sam’s Club consumers through a new capability that integrates physical and digital shopping.
Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.
How PepsiCo Is Working With Retailers to Decipher Gen Z Loyalty

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes.
PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.
Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging

Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals.

Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing

How Colgate-Palmolive Is Bridging Gaps in the Complicated Retail Media Landscape

Extending Retail Media Strategies to Maximize Success

All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions

Halfday Jumps On Gopuff’s New Ads Platform

Unilever Joins as Early Partner of Sam’s Club Mobile Checkout Retail Media Offering

Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins

How PepsiCo Is Working With Retailers to Decipher Gen Z Loyalty

PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging