Marketing Tactics

Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.

3 ways AI can break down silos and pave the way to sustainable growth.

AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Estée Lauder.

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.

“Potty With Pull-Ups” brings in content featuring intellectual properties from Disney Jr., such as Mickey Mouse, to help parents navigate the potty training process with their children.

See some leading trends identified at the Sweet & Snacks Expo.

See what three executives had to say during the Retail Media Summit keynote presentations.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.