Kroger Adds SKU-Level Attribution for YouTube AdsLearn why CPGs will better understand how their YouTube campaigns directly impact sales at the retailer. Gopuff Scales Its Ad Measurement as Brands Demand Clear ROIGopuff's pilot program has grown to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. Sponsored How to Navigate the Intersection of AI and Pricing When it comes to pricing, AI allows companies to not just focus on a few causal factors, but open it up to the shopper pricing experience. Clorox Tests Social-First Commerce With TikTok Shops The CPG company is leaning on backend tech investment, influencers and community-driven content to turn social engagement into sales. Coca-Cola, Newell, Clorox: Three Distinct Roadmaps for the CPG AI Journey Several major companies such as The Coca-Cola Co., Newell Brands and The Clorox Co. shed light on their progress with AI so far. Sponsored From Trend to Activation: Agentic Systems Collapse the Timeline Agentic AI Turns Cultural Trends into Instant CPG Marketing PepsiCo Restructure to Focus on Automation, Digitalization, Simplification The productivity savings will fund investments in advertising, marketing and consumer value. How Challenger Brands Are Beating Major CPGs on Visibility A new report analyzes how major CPGs are faring on Amazon compared to these challengers and Amazon’s private label. Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps. Hershey Identifies How Convenience Retailers Can Win at the Shelf Hershey leans on two approaches to drive growth via promotions. Get the details. 1 2 3 4 5 Next Last
