Marketing Tactics

Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.

The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.

The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.

The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives. 

Quotient Technology announced the launch of Quotient Analytics, an intuitive, self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time.

Shelfbucks expanded its board of directors with the appointment of industry veteran and Shopper Marketing Hall of Famer Tony Dunning.

The all-natural Clorox brand has teamed with recycling specialist TerraCycle to let consumers recycle product packaging by mail.

Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.