The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.
The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.
This is part of Heineken's ongoing Connected Worker initiative, which has so far been deployed to more than 150 breweries and 80% of the factory workforce.
A new partnership builds on its ecosystem of tech providers — a collaboration strategy that will help introduce increased speed and agility into operations while also yielding cost savings through new efficiencies.
Eric Falkenmayer, Not Your Mother's Haircare, and Garrett Long, Omnifold, discussed the evolution of the supply chain, using CGT's Resilience in Motion supply chain study as the backdrop for the conversation.
