Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
The Haagen-Dazs Flavor Search and the next limited edition flavor to be added to the Haagen-Dazs ice cream lineup is Caramelized Pear and Toasted Pecan, created by Leslie Zoerb of Buffalo, N.Y.
Wal-Mart Stores Inc. plans to sell only concentrated products in the liquid laundry detergent category in its U.S. Wal-Mart Stores and Sam's Clubs by early May 2008.
M&M'S Brand Chocolate Candies is offering consumers the opportunity to go pink during Breast Cancer Awareness Month this October to commemorate Susan G. Komen for the Cure's 25th year in the fight against this deadly disease.
On September 24-26, more than 80 senior-level consumer goods executives gathered at The Four Seasons in Miami, Fla., for the second annual Consumer Goods Growth & Innovation Forum.
To help erase the stress of back-to-school shopping, Wal-Mart and Crayola have enlisted the perfect back-to-school shopping consultants -- school teachers -- for the thousands of parents in need of help.
MEI announces "TPM Trailblazers", the 2007 Annual Trade Promotion Management User Conferences to be held September 4-6 at Disney's Yacht and Beach Club in Orlando Florida.
