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IDC Launches Green Business Campaign

IDC's Industry Insights companies, a series of industry-specific research and advisory firms, launch a new Green business campaign, dedicated to understanding what's beyond "green" IT and exploring the latest IT tools and services needed to support a company's overall green initiative.

As part of the campaign, IDC Insights is offering two, complimentary eBooks, "IT For Green: A Call to Action for the CIO" and "Leveraging IT in Building Green Businesses." These eBooks were developed through the collaborative efforts of IDC Insights lead analysts covering green, including Patricia McGinnis, Jill Feblowitz, Leslie Hand and Kimberly Knickle -- led by Meredith Whalen, group VP and general manager at IDC. In addition, IDC Insights will host a complimentary webcast, "Green Business: How Businesses are Reducing their Carbon Footprint and the Technologies They are Using" on Wednesday, July 23 at 1:00 p.m. ET.
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