Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.
In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."
CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.
Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.