Through statements shared during recent conferences, Coca-Cola leadership made clear that a key priority moving forward is to operate more as a network rather than a functional hierarchical organization.
The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.
Because Lipari supplies thousands of retailers with a wide assortment of products, it needed to overhaul its supply chain operations to increase visibility into inventory and demand planning.