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Strategy

  • CGT Inside News - 4/12/2006

    Consumer products companies of all sizes face tremendous pressure to improve operating performance in order to remain competitive.
  • CGT Inside News - 4/5/2006

    Molson Coors Brewing Company will implement CAS' CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.
  • New Age of Private Label

    Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.
  • Taming the Beast

    Pet Friendly makes meeting Wal-Mart's RFID mandate look like a walk in the park
  • Roadmap to Price

    7-Eleven taps customer analytics to optimize prices, drive profitability
  • Managing the Lifecycle

    Footwear and apparel firms streamline speed-to-market strategies
  • Winning Formula

    Coca-Cola Enterprises Defines Framework For Success
  • The Hunt for ROI

    How to realize return from your trade promotion strategy
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