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Strategy

  • Roadmap to Price

    7-Eleven taps customer analytics to optimize prices, drive profitability
  • Managing the Lifecycle

    Footwear and apparel firms streamline speed-to-market strategies
  • Winning Formula

    Coca-Cola Enterprises Defines Framework For Success
  • The Hunt for ROI

    How to realize return from your trade promotion strategy
  • PepsiCo Gains Access to Shopper Insights

    PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.
  • CGT Inside News - 3/29/2006

    Swiss Army Brands Inc. - the distributor of Swiss Army timepieces and Victorinox multi-tools, cutlery, travel gear and apparel - enlists the help of SAP AG.
  • CGT Inside News - 3/15/2006

    Procter & Gamble (P&G) is licensing the BizRights platform and Enterprise Controls Suite from Approva Corporation, an enterprise controls management software provider.
  • CGT Inside News - 3/8/2006

    PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.
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