To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.
Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.
Swiss Army Brands Inc. - the distributor of Swiss Army timepieces and Victorinox multi-tools, cutlery, travel gear and apparel - enlists the help of SAP AG.