Strategy

To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.

Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

Pet Friendly makes meeting Wal-Mart's RFID mandate look like a walk in the park

7-Eleven taps customer analytics to optimize prices, drive profitability

Footwear and apparel firms streamline speed-to-market strategies

Coca-Cola Enterprises Defines Framework For Success

How to realize return from your trade promotion strategy

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.