Strategy

General Mills' work to strengthen and elevate its digital foundation is already paying off as the company becomes more adept at forming data-based consumer connections and modernizes its supply chain.

2023 was a year of pullback, according to Kellanova’s recent call with investors. 2024? An entirely different story: the company has its eyes on tech to support a rush of innovation.

Guess is making the first acquisition in its history. Get the details.

The Hedera Council reports that Mondelēz will be collaborating with other organizations to deliver digital transformation initiatives, supply chain management, and elevated business processes.

In this keynote presentation, get behind the scenes of Tractor Supply's transformative use of AI-driven analytics and tech.

The company has been experimenting with intelligent inventory technology, having launched an AI-powered pilot in its European and Asian stores this quarter. Get more details.

Mark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester.

While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.