Strategy

Learn why CPG leaders are going back to basics, revolutionizing their approach to revenue growth management.

Diageo's scotch brand Johnnie Walker is running a generative-AI powered consumer experience to create personalized packaging.

Laundry lifestyle needs and trends have changed over the years and Unilever is looking to stay ahead of this transformation by forming a data partnership with Samsung to help develop innovative solutions within the category.

Summit Hill Foods has a new chief marketing officer. The company has tapped Kyle Peterson for the role.

Procter & Gamble’s internal generative AI tool, known as ChatPG, has reached 30,000 users, as artificial intelligence upskilling becomes part of the company’s standard onboarding procedure.

General Mills has named Asheesh Saksena its new chief strategy and growth officer, replacing Dana McNabb.

Pernod Ricard is offloading a significant portion of its portfolio of international wine brands to help strengthen its premiumization strategy.

On the final day of the Consumer Goods Sales & Marketing Summit, attendees will listen in on an engaging conversation with Surabhi Pokhriyal, chief digital growth officer at Church & Dwight.