Reynolds American Inc. has unveiled the leadership team it expects to have in place after its anticipated acquisition by British American Tobacco closes later this year.
Under the terms of the agreement, Conagra Brands will continue to manufacture products sold under the Wesson brand and provide certain other transition services for up to one year following the close of the transaction.
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
As he prepares for his role as chairman of the Consumer Goods Sales & Marketing Conference in New York next month, industry thought leader Andy Walter reflects on how business leaders must act to drive real digital and analytic transformation within their organizations.
In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."
The luxury fashion brand bridges the gap between online and in-store commerce to get a real-time, 360-degree view of the customer and personalize the shopping experience.
