Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.
Industry thought leader Andy Walter offers some final thoughts about the recently concluded Retail and Consumer Goods Analytics Summit, for which he served as chairperson.
Cheryl Williams, chief information officer, Wakefern Food Corp., was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.