Strategy

An overview of trends in trade promotion management in 2017.

Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious.

Saluting a year’s worth of exemplary consumer goods executives and organizations.

Consumer goods organizations can no longer be effective operating in strong functional silos.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Traditional packaged goods makers loaded up on snacks before the holidays: Campbell Soup agreed to acquire Snyder’s-Lance Inc.and Hershey Co. struck a deal to buy Amplify Snack Brands.

To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences.

Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.