Strategy

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

L’Oreal, Paris, has acquired Toronto-based ModiFace, an augmented reality company and collaborator in the beauty industry.

CGT takes its annual look at "Standout SMBs" making a big impact on the industry and joins with RIS for the "Retail and Consumer Goods Analytics Study."

A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences, e-commerce and new distribution models.

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO.

Building a customer-centric organizational culture will be the ultimate competitive advantage. Here's how

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.