The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.
The brand intends to open more sites, noting that open innovation has become an integral part of its R&D setup and the Accelerator program is a big part of it.
While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.
