Cultivate Ventures was launched as a new platform to incubate small acquisitions until they reach the scale of its core concepts, focusing on health and wellness.
Even though there is an element of surprise to the announcement, some observers say it makes sense, and see the Lorillard acquisition by Reynolds as a logical trigger.
Its a "good hair day" for Coty, thanks to its latest company acquisition of a strong innovation pipeline, cutting-edge technology and technical expertise.