When organizations get praised for their disruptive thinking, it's often assumed that charismatic CEOs are interested in innovation and can motivate everyone else in the rank and file. That may be true in some cases, but it's definitely not the rule.
So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.
Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.
Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash.
