Marketing

Diageo President John Council says he is pleased to make another significant advancement following a new Guinness brewery constructed in Ireland.

In this time of economic uncertainty, many consumer goods companies are spinning off sections of their businesses to better concentrate on their main or most well-known products. Kraft Foods has had intentions for about a year now to merge its Post cereals with Ralcorp. Read on to find out if this merger will be a tax-efficient transaction to benefit Kraft and its shareholders.

A proposal for $65 per-share in cash made is on the basis of Anheuser-Busch's current assets, business and capital structure.

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.

Kellogg Company reports on the progress it has made in its ongoing health and nutrition initiatives to help consumers successfully manage both sides of the calories in/calories out equation.

CGThas followed the Anheuser-Busch and InBev speculation, but according to a press release on the brewer's Web site, the rumors are real. Anheuser-Busch says InBev made an unsolicited buyout offer of $46 billion, or $65 per share. Read on to find out the logistics of the offer, and what the future may hold if these two companies take on the industry together.

It's no secret. Prices have gone up, employment has gone down and everyone is feeling the economic pressures of a possible recession.

Diageo's move to a new suburban 'mega-brewery' was necessary to compete with the rise of lower-cost breweries in Eastern Europe, Russia and China.