Marketing

By searching around the globe, General Mills formed partnerships that drove breakthrough innovation this year.

Candy manufacturer, Mars Snackfood, is now part of an EPA program that turns waste to energy.

Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.

The transaction includes long-term strategic services agreement for banana ripening and distribution.

Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.

Del Monte has been working on transforming what it considers to be "good" to "great" in its people, processes and systems, and one such area is TPM.

Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.

As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions.