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Marketing

  • Kraft Separation Remains On-Track

    The filing of the Form 10 Registration Statement is an important step in the process of establishing the North American grocery business as a new, stand-alone company with its own strategic focus and priorities.

  • Target Names Chief Marketing Officer

    The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.

  • Molson Coors to Acquire StarBev

    As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe.

  • Avon Rejects Coty's $10B Acquisition Proposal

    The Avon Board believes that Coty's indication of interest is opportunistic and not in the best interest of Avon's shareholders.

  • MEGA Brands, Mattel Announce Worldwide Licensing Partnership

    This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

  • IDC Assesses the State of Retailer/Supplier Collaboration

    Are consumers ready and willing to shop? One month the answer seems to be "yes" and the next "maybe not". Here, two IDC directors one from the manufacturing side and one from the retail side talk about the state of collaboration between manufacturers and retailers.

  • Campbell's Names President, Pepperidge Farm

    The new candidate will assume leadership of Pepperidge Farm and will also be responsible for developing Campbell's Global Baking & Snacking strategy.

  • Heinz EVP Retires After 32 Years

    Under Mike Milones strong leadership, Rest of World and Global Infant/Nutrition have become key growth engines for Heinz. Three executives will assume his responsibilities starting in May.
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