Pinnacle Vodka, with 2012 volumes expected to exceed three million 9-liter cases, is expected to significantly enhance Beams presence in the large, growing vodka category.
The transaction will combine well-known brands like S-26 Gold, SMA and Promil with Nestl's existing portfolio of trusted and successful brands such as Nan, Gerber, Lactogen, Nestogen and Cerelac infant cereal.
The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.
Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.
