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Marketing

  • Hershey Names Chief Information Officer

    The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.

  • Molson Coors to Acquire StarBev

    As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe.

  • Kraft Separation Remains On-Track

    The filing of the Form 10 Registration Statement is an important step in the process of establishing the North American grocery business as a new, stand-alone company with its own strategic focus and priorities.

  • Target Names Chief Marketing Officer

    The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.

  • Avon Rejects Coty's $10B Acquisition Proposal

    The Avon Board believes that Coty's indication of interest is opportunistic and not in the best interest of Avon's shareholders.

  • MEGA Brands, Mattel Announce Worldwide Licensing Partnership

    This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

  • J. M. Smucker Acquires Interest in China-Based Company

    Consistent with its goal of maintaining a global perspective, The J.M. Smucker Company enters the growing Chinese market through a partnership with Seamild.

  • IDC Assesses the State of Retailer/Supplier Collaboration

    Are consumers ready and willing to shop? One month the answer seems to be "yes" and the next "maybe not". Here, two IDC directors one from the manufacturing side and one from the retail side talk about the state of collaboration between manufacturers and retailers.

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