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Marketing

  • Keurig Partners with Community Coffee

    The new, licensed Community coffee K-Cup packs plan to launch in spring 2015 with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the Keurig BOLT Carafe Brewing System in the future.

  • GMA Hires EVP of Government Relations

    The new hire will lead and oversee GMAs policy and advocacy work at the federal, state and local level.

  • Unilever Acquires Talenti Gelato

    The acquisition gives Talenti an unprecedented opportunity to grow and expand its footprint and reach more consumers.

  • Mars Promotes Exec to VP of Sales

    In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.

  • Newell Rubbermaid Appoints Former P&G Exec

    A former Procter & Gamble executive joins the company as President, Home Solutions segment, and a Newell Rubbermaid veteran is appointed President, Tools segment.

  • Reyes Holdings Signs Distribution Agreement with Coca-Cola

    In April 2013, The Coca-Cola Company announced that it had signed Letters of Intent with five U.S. bottlers which committed to creating a stronger U.S. business model through the granting of new, expanded territories.

  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Mondelez to Invest $24M in Turkey

    The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan.
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