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Marketing

  • Coca-Cola Brand Makes a Big Comeback

    After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.
  • Digital Asset Management

    Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.
  • A Grand Entrance

    M&M's brand celebrated the grand opening of its first M&M's World store in Asia -- M&M's World Shanghai -- on East Nanjing Road.
  • Makeover Edition

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.
  • 200 Years Strong

    Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.
  • The Next Frontier for Consumer Goods

    Africa is home to six of the top 10 fastest growing economies in the world. Here's how Walmart, Coca-Cola and Danone plan to tap its significant business opportunities.
  • Global is Not Global

    What are the three points of difference in the definitions of a global organization, and how do they matter to corporate performance?
  • PepsiCo Takes Action on Climate Change, Announces Sustainability Goals

    PepsiCo, Inc. strengthens its commitment to action on climate change by announcing new goals for phasing out equipment with HFCs, signing both the Ceres BICEP Climate Declaration and the Prince of Wales' Corporate Leaders Group Trillion Tonne Communique, and reporting progress on its energy efficiency initiatives.
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