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Marketing

  • A Grand Entrance

    M&M's brand celebrated the grand opening of its first M&M's World store in Asia -- M&M's World Shanghai -- on East Nanjing Road.

  • Best Practices for Building Talent in Analytics

    Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.

  • The Carlsberg Group Goes 'GloCal'

    The Carlsberg Group introduces a vision for business it calls GloCal, which aims for global efficiency while staying true to its local roots.

  • La-Z-Boy Names Vice President Strategy and Analytics

    In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability.

  • Pharmavite Names CMO and VP of Operations

    The two leaders each bring nearly 20 years of experience within the CPG industry from companies such as Kraft Foods, General Mills, Dole Food Company and Campbells.

  • NECCO Names CEO from Mars, Kraft Foods

    The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.

  • Mondelez Releases First Well-Being Progress Report

    The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety.

  • General Mills Boosts Organics with Annie's Acquisition

    The proposed acquisition will expand General Mills fast-growing natural and organic foods business, and has an aggregate value of approximately $820 million.
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