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Marketing

  • NBTY Snags Former Coca-Cola Executive

    NBTY names its new Chief Executive Officer, a 25-year consumer goods industry veteran coming most recently from Coca-Cola.
  • Snyder's-Lance Exceeds Innovation Targets

    Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.
  • Morton Salt Launches Online Design Competition

    In honor of the Morton Salt Girls 100th Birthday this year, the company is calling on artistic consumers to create unique designs for the label on its iconic blue table salt package.
  • Aunt Jemima Heirs Sue Pepsico for $2B

    The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.
  • ConAgra Searches for Next CEO

    Current CEO Gary M. Rodkin has informed the ConAgra Foods Board of Directors of his intention to retire at the end of the companys fiscal year in May 2015.
  • Peet's Acquires Mighty Leaf Tea

    The addition of Mighty Leaf Tea marks another important step in Peet's growth. Peet's began its biggest U.S. retail coffee shop expansion ever last year, which will add nearly 60 stores by the end of this year.
  • P&G to Shed Up to 100 Brands

    The company will sell or exit 90 to 100 brands in a bold attempt to refocus the business on 70 to 80 remaining best-selling brand names. "Less will be much more," CEO A.G. Lafley told analysts.
  • Reckitt Benckiser, Facebook Form Innovative Global Partnership

    The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes.
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