Marketing

Lululemon Athletica inc. has appointed a new Executive Vice President of Digital.The news comes on the tail of the company reporting a 31 percent increase in its e-commerce channel in the first quarter.

Diageo announces several leadership appointments, all effective July 1 and executives will report to the President, Diageo North America.

Unilever announces that it has signed an agreement to acquire professional skin care brandDermalogica.

For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.

Global confectioneryPerfetti Van Melle USA (Perfetti Van Melle) has hired Rick Tyrrell as its new Vice President of Sales.

ACH Food Companies Inc. will utilize Exceedra to provide Integrated Business Planning, including an integrated Trade Promotion Management system.

The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.

Acquisitions are an important avenue of growth for McCormick. Stubb's is McCormick's third acquisition agreement announced in 2015.