Campbell Soup Company announces several strategic changes to its portfolio including:removal of artificial colors and flavors by end of fiscal 2018;simplifying recipes of existing condensed soups for kids;expanding the Plum line of organic food for babies, tots and kids; and Plum launchingGrowWell, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.
Nestle opens its new Nestle Research & Development Center in Solon, Ohio, the completion of a $50 million, two-year project to establish this global center.
For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.
Campbell Soup Co., Camden, New Jersey. President and chief executive officer Denise Morrison has been elected as co-chair of the Consumer Goods Forum (CGF) board of directors.
Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase.
