Marketing

Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.

Online marketplace CircleUp, helping small businesses raise growth capital, and RangeMe, an online platform that streamlines new product discovery partner to help emerging brands.

Find out why Kelloggs Inc. is in the process of rolling out a trade promotion optimization solution across three additional categories.

Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions.

Procter & Gamble Co. stock jumped after the company reported that profits rose nearly 35 percent in the second quarter of the fiscal year.

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.

RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide.

The new EVP will directly manage the companys expanding domestic licensing base to include its new U.S. wholesale and retail relationships.