Marketing

Campbell Soup Company Appoints SVP, Chief Marketing and Commercial Officer
Who will be responsible for all aspects of marketing and consumer connection across the Americas Simple Meals & Beverages divisions $4 billion portfolio of brands?
Under Armour Improves Consumer Insight with Digital Initiatives
Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.

CircleUp and RangeMe Team Up to Help Emerging Consumer Brands Connect with Investors and Retailers

Online marketplace CircleUp, helping small businesses raise growth capital, and RangeMe, an online platform that streamlines new product discovery partner to help emerging brands.
Data Scientist Tops Best Job List

It's offical, Data Scientist is the best job in America this year, according to a new list from Glassdoor. Find out what other hot technology and marketing jobs made the list of the 25 Best Jobs in America for 2016.
Kellogg's Improves TPO Across 3 Additional Categories

Find out why Kelloggs Inc. is in the process of rolling out a trade promotion optimization solution across three additional categories.
Under Armour Partners with Dwayne Johnson

Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions.
Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.
RB Driving Growth Through Data and Analytics

RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide.
P&G Stock Rises Along with Profits

Procter & Gamble Co. stock jumped after the company reported that profits rose nearly 35 percent in the second quarter of the fiscal year.
Cherokee Global Brands Appoints EVP, Business Development

The new EVP will directly manage the companys expanding domestic licensing base to include its new U.S. wholesale and retail relationships.

Campbell Soup Company Appoints SVP, Chief Marketing and Commercial Officer

Under Armour Improves Consumer Insight with Digital Initiatives

CircleUp and RangeMe Team Up to Help Emerging Consumer Brands Connect with Investors and Retailers

Data Scientist Tops Best Job List

Kellogg's Improves TPO Across 3 Additional Categories

Under Armour Partners with Dwayne Johnson

Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

RB Driving Growth Through Data and Analytics

P&G Stock Rises Along with Profits

Cherokee Global Brands Appoints EVP, Business Development