Marketing

By 2020, 7.7 billion people will be online, 6.1 billion will have smartphones, 200 billion things will be connected to the Internet, and everyone on earth will have one thing in common. They will all be just for me digital consumers.New business models, business processes and ways of working are emerging.

Brands are endlessly seeking to appeal to Millennials. Find out which seven consumer goods brands are getting it right.

L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms.

E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.

Pork producer Smithfield Foods' Chief Executive Officer C. Larry Pope will retire December 31, 2015. Find out who will replace Pope as CEO.

Through a new partnership with EDF Renewable Energy, Procter & Gamble announces plans to meet its electricity demands by using 100 percent wind power to make its fabric and home care brands.