Marketing

The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

​​​​​​​In a culture that supports equality, everyone rises.

A college course helped set Stephen Bettencourt on a path to his current career. In his undergraduate program, a marketing research class really resonated with him.

Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

Gaffney will be responsible for all technology, information and digital platforms supporting the department store's omnichannel business.

Walgreens Boots Alliance named Francesco Tinto its new global chief information officer.