Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.
By getting the right knowledge management system in place, CGs can save wasted time trying to find information, and spend more time on growing the business.
Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.
PepsiCo is readying a pair of Digital Hubs to accelerate its digital capabilities while simultaneously serving as hotspots for data-centric employment opportunities.
The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
The food and beverage giant is modifying its operating regions, with subsequent leadership changes, in a move to strengthen the business and grow local relevance in its key markets.
