Albertsons Cos. and longtime partner Quotient Technology announced the launch of Albertsons Performance Media, powered by Quotient, which enables the retailer’s trading partners to leverage proprietary shopper data.
Chicago-based IRI will begin providing supply chain services to Albertsons Cos. in addition to being its preferred partner for point-of-sale data, consumer panel insights and strategic growth initiatives to support joint business collaboration.
Toronto-based Snipp Interactive is offering a new portal called SnippInsights that provides clients with varying levels of business intelligence and data insights for the promotions, rebates and loyalty programs they run with Snipp.
Advantage Solutions, Irvine, California, and Daymon Worldwide, Stamford, Connecticut, are forming a partnership to provide both brand- and retailer-centric services.
Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"