The baby food brand selected T-Pro-Solutions' tool to help strengthen its revenue management capabilities through cross-functional post-event analytics and planning.
The customized solution is designed to help P&G improve productivity and performance by using machine learning algorithms to automate much of the demand planning process.
Albertsons Cos. and longtime partner Quotient Technology announced the launch of Albertsons Performance Media, powered by Quotient, which enables the retailer’s trading partners to leverage proprietary shopper data.
WestRock Company and KapStone Paper and Packaging Corporation have agreed to a $4.9 billion deal that would enable WestRock to acquire all outstanding shares of KapStone for $35 per share and approximately $1.36 billion in net debt.
Advantage Solutions, Irvine, California, and Daymon Worldwide, Stamford, Connecticut, are forming a partnership to provide both brand- and retailer-centric services.