Blue Ridge and ReSight by CoopDIGITy Announce Partnership for Manufacturers

Alarice Rajagopal
Senior Editor
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Blue Ridge, a supply chain planning solutions company, is partnering with ReSight to collect, clean and aggregate sell-through data at distribution and retail levels. ReSight is a fully managed data collection platform provided by CoopDIGITy based in Marysville, Calif.

Manufacturing companies have forecasting and planning production challenges because of the limited availability or reliability of consumer, retail and distribution data, according to Jeff Jenkins, chief revenue officer, Blue Ridge. Jenkins adds that inaccurate forecasts, manual planning and spreadsheets tend to bring unnecessary risk, cost and inefficiency to the process. So, ReSight and Blue Ridge have created a solution that is expected to offer manufacturers better forecast accuracy, efficient planning processes, supply chain visibility and control.

ReSight’s fully managed data collection platform integrates with Blue Ridge’s Supply Chain Planning and Sales and Operations Planning (S&OP). This integration aims to provide manufacturers with several features, including retail and distribution sell-through data collection; precise demand forecasting by item, customer and channel; demand planning collaboration; consensus planning and market trend analysis.