Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/17/2020
Estee Lauder Names Jane Lauder as First Chief Data Officer
Jane Lauder has been named executive VP, enterprise marketing and chief data officer of The Estée Lauder Companies, marking the first time the company has had such a role.

Lisa Johnston
6/16/2020
Kinaxis to Acquire Rubikloud
Kinaxis has signed an agreement to acquire AI solutions provider Rubikloud in a $60 million all-cash deal that’s expected to close within 60 days.

Lisa Johnston
6/15/2020
SAS and Microsoft Team for AI and Analytics Solutions
SAS is teaming with Microsoft in the name of democratizing analytics and AI.

Lisa Johnston
6/15/2020
How Crocs Gave Away $40 Million Worth of Shoes in 45 Days with Free Pair for Healthcare
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

Lisa Johnston
6/10/2020
How Ferrara Slashed Development Costs by 70% to Stay ‘Ferrara Fast’
Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.

Lisa Johnston
6/10/2020
P&G Teams with Twitch for the 1st Time
Procter & Gamble is teaming with Twitch for the first time as part of a marketing campaign for Bounty paper towels.

Lisa Johnston
6/9/2020
Kroger Teams with Roku & Xandr to Bring Shopper Data to CG Brands
The partnerships will provide consumer goods companies with access to data science directly from Kroger for the first time.

Lisa Johnston
6/9/2020
Nielsen Brings Gaming Tech to Analytics Solutions
Analytics provider Nielsen has launched a new suite of tools that uses gaming technologies to help consumer goods companies transform their in-store operations.

Lisa Johnston
6/8/2020
HanesBrands Taps Walmart’s Steve Bratspies as CEO
HanesBrands has named Stephen Bratspies its new CEO, replacing the retiring Gerald Evans.

Lisa Johnston
6/8/2020
Impossible Foods’ Fast-Track into DTC is Already Exceeding ‘Bullish’ Expectations
Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

Lisa Johnston