Lisa Johnston

VP of Content

Author Profile

Lisa Johnston is VP of Content for CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

3/18/2021
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative
The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.

Lisa Johnston
3/17/2021
Unilever Latest Investment Offsets Plastics Footprint By Half
Unilever North America is making more investments to reduce the negative environmental impact of its plastic packaging.

Lisa Johnston
3/15/2021
8 Most Innovative Consumer Goods Brands Revealed
Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers.

Lisa Johnston
3/11/2021
The Simple Path Forward: Up Close with Oracle’s Michael Forhez
We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving.

Lisa Johnston
3/11/2021
Recovery Watch: Brands Ready For IRL Holidays With Marketing Tech Shifts
Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.”

Lisa Johnston
3/9/2021
Paula Ramos Joins Kimberly-Clark As Chief Strategy Officer
Shortly after announcing its first chief R&D officer, Kimberly-Clark has named Paula Ramos its new chief strategy officer.

Lisa Johnston
3/7/2021
Kimberly-Clark Names Coca-Cola Vet Robert Long Its 1st Chief R&D Officer
Robert Long will join Kimberly-Clark as chief research and development officer, a new role for the company.

Lisa Johnston
3/2/2021
Ralph Lauren Adds Subscription Model
In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

Lisa Johnston
2/28/2021
First Look: Mars Wrigley's Smiley ShopRite Candy Robot
The robots are here, and they come bearing candy.

Lisa Johnston
2/23/2021
Essie Taps Into L’Oreal’s AR Tech For Virtual Try-On Services
Nail brand Essie is teaming with L’Oreal’s ModiFace to bring virtual try-on nail salon services to consumers.

Lisa Johnston