ARTICLES BY THIS AUTHOR
- 10/4/2016
Crayola Dissects the Easter Basket
<p>The typical child’s Easter basket contains more than just chocolate bunnies and marshmallow Peeps, and moms are out shopping for Easter more than just a few days beforehand, according to research conducted in the spring by Crayola, a subsidiary of Hallmark Cards.</p> - 10/3/2016
Nestle, R&R Join Together in Ice Cream
Froneri is a new joint venture in ice cream, frozen food and chilled dairy. - 10/3/2016
Bulu Connects CG Suppliers with Retail Buyers
It's like LinkedIn for consumer packaged goods, but instead of posting a resume, the companies are posting a product proposal verified by consumer insights data. - 10/3/2016
P&G Tops Best Companies for Marketing Grads
The leading marketing companies teach and expect their brand marketers to holistically drive the P&L, which is ultimately what creates more capable, enterprise-wide leaders, according to the 2016 survey. - 10/2/2016
Fitness Cereal Backs Breast Cancer Awareness
The brand is encouraging women to use and share its unique digital calendar tool. - 10/2/2016
Digital Transformation is Rewriting CG Business Models
This is the new reality in the digital economy, where consumers expect to get what they want, right at the moment they want it--and its put significant pressure on CG companies to transform the role of IT. - 10/2/2016
WhiteWave Shareholders Expected to Back Danone Bid
Support is expected amid investor and organic industry concerns. - 10/2/2016
Nestle S.A. Does the Executive Shuffle
The retirement of the company's Zone EMENA leader sparked subsequent executive changes, effective January 1. - 9/29/2016
Online Ads Result in More Purchases
Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases.