ARTICLES BY THIS AUTHOR

• 3/31/2006

  The Hunt for ROI

  How to realize return from your trade promotion strategy

  Root Man
• 3/31/2006

  Winning Formula

  Coca-Cola Enterprises Defines Framework For Success

  Root Man
• 3/31/2006

  PepsiCo Gains Access to Shopper Insights

  PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

  Root Man
• 3/31/2006

  Educated Selection

  How a $14-billion industrial manufacturer found the right price

  Root Man
• 3/31/2006

  Managing the Lifecycle

  Footwear and apparel firms streamline speed-to-market strategies

  Root Man
• 3/31/2006

  Taming the Beast

  Pet Friendly makes meeting Wal-Mart's RFID mandate look like a walk in the park

  Root Man
• 3/31/2006

  Crossing the Chasm

  Understanding price strategy is a key step to achieving optimization

  Root Man
• 3/31/2006

  Roadmap to Price

  7-Eleven taps customer analytics to optimize prices, drive profitability

  Root Man
• 3/31/2006

  Food for Thought

  Re-thinking supply and demand simplifies pricing

  Root Man
• 3/28/2006

  CGT Inside News - 3/29/2006

  Swiss Army Brands Inc. - the distributor of Swiss Army timepieces and Victorinox multi-tools, cutlery, travel gear and apparel - enlists the help of SAP AG.

  Root Man