ARTICLES BY THIS AUTHOR

• 3/31/2006

  The Brand Erosion Crisis

  Private labels are winning. What are you going to do about it?

  Root Man
• 3/31/2006

  L'Oreal Buys Body Shop

  L'Oreal, the world's largest cosmetics maker, agrees to pay $1.14 billion for Body Shop International, the U.K. retailer of natural beauty products.

  Root Man
• 3/31/2006

  Canon Captures Clear Picture of Logistics

  Canon Europe NV, based in The Netherlands, completes its pilot and signs a longer-term subscription to deploy Descartes Systems Group Inc.'s Visibility & Event Management solution for its Europe, Middle East and Africa (EMEA) operations.

  Root Man
• 3/31/2006

  PUMA Revamps Business Systems

  PUMA Revamps Business Systems

  Root Man
• 3/31/2006

  The Hunt for ROI

  How to realize return from your trade promotion strategy

  Root Man
• 3/31/2006

  Winning Formula

  Coca-Cola Enterprises Defines Framework For Success

  Root Man
• 3/31/2006

  PepsiCo Gains Access to Shopper Insights

  PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

  Root Man
• 3/31/2006

  Educated Selection

  How a $14-billion industrial manufacturer found the right price

  Root Man
• 3/31/2006

  Managing the Lifecycle

  Footwear and apparel firms streamline speed-to-market strategies

  Root Man
• 3/31/2006

  Taming the Beast

  Pet Friendly makes meeting Wal-Mart's RFID mandate look like a walk in the park

  Root Man