ARTICLES BY THIS AUTHOR
- 3/21/2006
CGT Inside News - 3/22/2006
The area of location information management (LIM) is an overlooked data segment that a rising number of consumer goods firms are trumpeting as a vital enabler to gain competitive advantage. - 3/14/2006
CGT Inside News - 3/15/2006
Procter & Gamble (P&G) is licensing the BizRights platform and Enterprise Controls Suite from Approva Corporation, an enterprise controls management software provider. - 3/7/2006
CGT Inside News - 3/8/2006
PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages. - 2/28/2006
NASCAR Fans Gain a New Perspective
For years race fans used scanners to listen to communications between a driver and crew during a race. - 2/28/2006
Demand-Driven Trade Promotions Management
By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity - 2/28/2006
One Version of Truth
Maytag enlists a certified 1SYNC solutions provider for data sync needs - 2/28/2006
Mastering data management
Corporate Express leverages product information management to better organize data - 2/28/2006
Delivering Fresh Data
How Dean Foods gets the right data to the right people at the right time - 2/28/2006
Pfizer Explores Sale of Consumer Healthcare Business
Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.