ARTICLES BY THIS AUTHOR
- 3/28/2007
Coors Brewing Company Unveils 2007 Advertising
The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains - 3/28/2007
Kroger's Nick Hahn Inducted into Private Label Hall of Fame
Nick Hahn, director of corporate brands for The Kroger Co., will be inducted into the Private Label Hall of Fame this month for his leadership in the private label industry and for his role in helping to shape Kroger's corporate brands strategy. - 3/25/2007
China Predicted To Be Second Largest Consumer Market By 2015
Reuters reporting on the findings of a Credit Suisse survey said that China is on course to become the world's second-largest consumer market by 2015, with the United States being first. - 3/20/2007
Kimberly-Clark Taps RFID for In-Store Product Promotions
Like most other consumer product companies, Kimberly-Clark Corporation invests significantly in in-store product promotions, using a manufactured display that - 3/20/2007
Brown-Forman Reduces Complexity of Managing Enterprise Content
Brown-Forman Corporation places a premium on managing its brand assets and interactive content, deeming these to be critical to engaging customers with information that educates, involves and entertains. - 3/20/2007
ADT Launches Security Source Tagging System
ADT, a provider of electronic fire and security solutions, introduces a source tagging system based on the Visual Source Tag (VST) concept. - 3/20/2007
Sara Lee Cuts 11 Management Positions
Sara Lee Corporation intends to simplify the management structure of its International business to better align with the company's multi-year transformation from a diversified holding company to an integrated operating company. - 3/20/2007
SATO Launches Fully Network-Manageable RFID Printer
SATO launches the GL4e series of RFID-ready printers. - 3/20/2007
Giant Eagle Rolls Out Personal Shopping Assistant System
Giant Eagle rolls out the IBM personal shopping assistant (PSA) shopping cart system. - 3/20/2007
Altria Group Reveals Details of Kraft Spin Off
Altria Group Inc. announces the distribution ratio for its previously announced spin off of Kraft Foods Inc. Altria shareholders received approximately 0.69 of a share of Kraft for each share of Altria common stock held.