ARTICLES BY THIS AUTHOR
- 8/15/2007
Steve and Barry's Prepares for Global Growth
Steve and Barry's selects SAP software to support its global growth objectives. - 8/15/2007
Pinnacle Foods Taps DSC Transportation Services
Pinnacle Foods Group Inc. will leverage DSC Logistics transportation management services for product shipping. In April 2007, Pinnacle Foods awarded DSC warehousing and distribution management services. - 8/8/2007
SAP Deepens Value to Midsize Companies
SAP AG is adding 60 SAP Best Practices offerings to deepen its industry and geographic market-specific support for midsize companies. - 8/8/2007
Boston Beer to Acquire Diageo Brewery
The Boston Beer Company Inc. signs a purchase and sale agreement with Diageo North America Inc. to acquire a brewery located 60 miles outside of Philadelphia for $55 million. - 8/8/2007
Wrigley Leverages Two Global Creative Agencies
The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world. - 8/8/2007
Nike and Finish Line Form Marketing Alliance
Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall. - 8/8/2007
Wal-Mart Enhances Data Warehousing Platform
Wal-Mart partners with HP to build an enhanced business intelligence and data warehouse system. - 8/8/2007
Ace Hardware Implements Retailer Training Program
Ace Hardware engages IBM's Global Technology Services business unit to design and perform training services for the company's inventory management team in several of its 4,600 stores. - 8/8/2007
Intermec Unleashes Improved Warehouse Productivity
Intermec announces shipment of the new SR61ex, the first handheld cordless scanner to integrate the company's proprietary Intellibeam EX25 near-far area imaging technology. - 8/8/2007
Coca-Cola Brings Olympians Together
As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.