ARTICLES BY THIS AUTHOR
- 3/16/2008
Korbel Goes Green for St. Patrick's Day
This St. Patrick's Day, Korbel Champagne Cellars created the "Irish Kiss." This festive Korbel cocktail is bubbly and refreshing, and most importantly ' it's green. - 3/16/2008
Johnson's Launches new Marketing Campaign
In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch. - 3/16/2008
Price/Revenue Optimization
Determining the best product price without missing a profit event is a science-based, algorithmic experience - not a hit or miss adjustment or a cost-plus exercise. - 3/16/2008
Greg Gough of Hitachi Consulting on Performance Management
A quick scan of recent news accounts illustrates just how much the temperature within the consumer goods (CG) industry is rising toward the boiling point. - 3/16/2008
Tyson Foods Gets the Big Demand and Supply Picture
When Tyson Foods purchased IBP Fresh meats in 2001, the Springdale, Ark.-based outfit officially became the largest meat processing company in the world, servicing retail, wholesale and food service customers in the United States and 80 countries overseas. - 3/16/2008
Universal Brings Hasbro Games to the Big Screen
Universal Pictures and Hasbro Inc. form a six-year strategic partnership to produce at least four motion pictures based on some of the world's best-known and beloved brands, including Monopoly, Candy Land, Clue, Ouija, Battleship, Magic, The Gathering and - 3/16/2008
David Kane of Microsoft on Business Intelligence
Consumer goods (CG) manufacturers have long relied on technology to improve business processes and increase visibility across the value chain. - 3/16/2008
Catching Up With Joe Wisdo, Former Senior Director, Customer e-Business and Knowledge Management at Pfizer Consumer Healthcare
This month, CGT Executive Editor Kara Romanow sits down with Joe Wisdo, Former Senior Director, Customer e-Business and Knowledge Management at Pfizer Consumer Healthcare. - 3/16/2008
Philips Electronics Revamps Distribution
Customers of Philips Electronics set high, encompassing standards for delivery performance. - 3/16/2008
Crocs and NBA Ink Deal
Crocs Inc. expands its licensing business with an agreement covering the National Basketball Association (NBA).