ARTICLES BY THIS AUTHOR
- 3/19/2008
2008 Supply Chain Planning
CGT picks the top 10 Supply Chain Planning companies as well as a list of breakout winners.<br /> - 3/16/2008
Cabela's Effectively Manages Multiple Channels
Headquartered in Sidney, Nebraska, Cabela's is the largest direct marketer in the United States and is a specialty retailer of hunting, fishing, camping and related outdoor merchandise. - 3/16/2008
Mozzarella Fresca Increases Capacity with Existing Equipment
Headquartered in Concord, Calif., Mozzarella Fresca Inc. produces award-winning fresh mozzarella, marinated fresh mozzarella, ricotta and mascarpone cheeses, and boasts an "unwavering" focus on quality and customer service. - 3/16/2008
Nike Outfits French National Football (Soccer) Team
Starting January 1, 2011, Nike Inc. will be the equipment supplier of the French Football Federation (FFF) until the end of the 2017-2018 season. - 3/16/2008
Mars brings TV Host Talent to BrightIdeas.com
Ingrid Hoffmann, host of the Food Network show "Simply Delicioso," is the new spokesperson for Mars Snackfood US' celebration solution-based Web site, BrightIdeas.com. - 3/16/2008
Korbel Goes Green for St. Patrick's Day
This St. Patrick's Day, Korbel Champagne Cellars created the "Irish Kiss." This festive Korbel cocktail is bubbly and refreshing, and most importantly ' it's green. - 3/16/2008
Johnson's Launches new Marketing Campaign
In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch. - 3/16/2008
Price/Revenue Optimization
Determining the best product price without missing a profit event is a science-based, algorithmic experience - not a hit or miss adjustment or a cost-plus exercise. - 3/16/2008
Greg Gough of Hitachi Consulting on Performance Management
A quick scan of recent news accounts illustrates just how much the temperature within the consumer goods (CG) industry is rising toward the boiling point. - 3/16/2008
Tyson Foods Gets the Big Demand and Supply Picture
When Tyson Foods purchased IBP Fresh meats in 2001, the Springdale, Ark.-based outfit officially became the largest meat processing company in the world, servicing retail, wholesale and food service customers in the United States and 80 countries overseas.